Mindset Matters: Shaping The Brand Of Disability And Creating The Marketplace Of Tomorrow
Business magnate and inventor Elon Musk stated that “Brand is just a perception, and perception will match reality over time.” For the disability community redefining and owning their narrative is critical to shaping perception in the 21st century. What we are seeing is that business is one of the driving forces behind this evolution offering a new template to not only drive taste but illustrate that this growing market has no real boundaries intersecting across a broad range of products and services. One of the most profound areas of transformational change is within the fashion industry itself. The world of fashion has defined itself through the lens of beauty, comfort and individuality. This is not lost on the disability community and the business of fashion is recognizing that fact causing brands to not only think about there relationship to this community in the present but redefine their business for the future.